Two silhouetted hikers standing on a rock overlooking a foggy valley and distant mountains under a bright sun in the sky.

Our STORY

At Clear Air Creative, our story is rooted in community. We cherish being actively involved in our community and delight in witnessing its growth. We want to listen to your unique voice because we believe we can help you express it authentically. Our mission is to foster genuine connections and tell your story-so your community and customers truly understand who you are and what you stand for.

We specialise in partnering with brands to sharpen their identity, refine their imagery, and craft a distinctive voice that resonates. By aligning your brand’s visual and verbal expression with your core values and audience, we help you stand out and communicate with clarity and impact.

Nestled in the stunning North East of Victoria, surrounded by majestic mountains, towering trees, and flowing rivers, our natural environment grounds and inspires us. This beautiful setting plays a vital role in shaping the stories we help you share.

Meet the FOUNDER

Here is a little story abut my journey and what led me here

I still remember what I was reading on that job: a weathered paperback copy of Shantaram by Gregory David Roberts. We had limited space in the small chopper we were on, so I packed light to allow for this rather sizeable book, and I was loving the read. Maybe I thought I was on my own adventure. It was my first offshore trip. The job was nothing unusual, but the location of the site was: perched in the middle of the ocean.

On the surface, this place was familiar. I had been in so many plants like these: rusty, dirty, loud places where I never really fit. It was meant to be an easy job: 28 days commissioning an unmanned offshore platform — slow, steady work, with lots of downtime, hence the large book. I was excited; my first real adventure, the kind that I had heard all the old heads talk about. Sure, I had travelled for work, but not like this. This was for the veterans. I was only 20.

The wind came first. The sea changed shortly after. One moment the waves were lapping gently against the supports, the next they were rising like shoulders shrugging off the calm. The sky turned a dull grey with a tinge of orange, holding back the last glimpse of sunlight. By the early hours, the platform was rocking hard, the metal groaning in protest. Choppers were grounded. We were stuck.

Hours went by, and the platform lost its comfort fast. There were 11 of us on the rig, in the dark, the ocean around us alive with a raw power that I have never experienced since.  The rig wasn’t built for this. We were huddled in the control room, the portable crib room on the deck out of bounds, the bulk of the tobacco stained Russian drill platform perched over us, ominous.     

Just after sunrise, we got word that a pilot was coming — a bit mad, apparently, but willing. The wind had eased just enough. We were loaded up fast, rushed onto the helipad, and strapped in tight. That flight, I must say, was fun. Maybe I was too young or too naïve to sense the danger, but it felt like a ride to me, a moment of exhilaration in the mundane of work. We got back to the support vessel, a little wet and a little rattled but safe in the surging ocean.

After hours we lived on an old ship, slowly circling the rig, rocking in the swell. The crew lounge smelled of old carpet and wet socks. Tired, bored men played card games, gambled, I think, but I wasn’t invited into their circle, being the new youngster on board. We shared stories and I saw photos of others adventures through the Middle East and beyond. I wasn’t sure I wanted the danger, and the battle scars I could see these people wear.

I remember standing alone on the upper deck, hood up against the spray, watching the horizon melt into cloud. The sea was peaceful now, black-green and glistening. I kept thinking, I am not meant to be here.

I felt deeply conflicted out there. I didn’t think of myself as environmentally conscious back then, but it was in me from early on — shaped by childhood trips, camping with my family, and hours spent exploring rock pools the tide had forgotten. I just wanted to protect those memories.

Skip forward a few years, and I was out near Alice Springs, helping build a gas compression station. Nothing but red dirt and sky. The kind of place where your sweat turns to dust by lunch. I remember working away one morning, the sun already hot on my back, flies circling. Five of us were all quietly doing our work when one saw this tiny dot in the sky. A plane, floating oddly silent. Initially, we thought nothing of it, and then a few minutes later, my mate turned to me with a questioning voice. ‘Was that plane's engine running?’ We all looked at each other in quiet uncertainty. We jumped in the troopy and minutes later found the pilot leaning against the fuselage — pale, covered in oil, shaking like a leaf. Engine failure. He kept laughing, this weird kind of relief. He had landed safely on the only road for miles. We gave him water and shade, then waited for a pickup like it was the most normal thing in the world.

Then came Laos.

I boarded the bus in the chaos of Vientiane, motorbikes weaving past, the air thick with dust and diesel, and headed to an unknown location. In my rush to get to this emergency job, I had forgotten to ask one vital question: ‘Where am I going?’. It was supposed to be a five-hour ride, but time stretched out the further we went. The buildings thinned, the road narrowed, and soon we were winding through dense green hills, the crowds replaced with greenery of the encroaching jungle.

The bus was an old Toyota. It was how I had worked out I was heading in the right direction, seeing my name on the list with ‘Toyota’ on the top from a local in high vis with no English. I was the only foreigner aboard. The air inside was hot and still, except for when the driver opened his window and let in a blast of humidity and insects.

By the time we arrived, I was tired from travel and a little uneasy, I liked to be better planned. I booked into the camp and, like any good miner, headed to the wet mess for a beer. That first $1USD Beerlao didn’t touch the sides, and I sat overlooking the dense jungle at the beauty of it all as the sun set. 

Sunrise over the jungle - Laos

Years passed and so did the jobs, I travelled, admired, mourned and hoped. I know inside that this lifestyle wasn’t for me but it was Darwin that changed everything.

 I had been in and out of the industry for more than a few years. I had spent the last few years working on my degree in photography and playing music, only taking short small jobs in town to keep a roof over my head and food and drink in my belly. But the lure of one more job was strong, the adventure called.

I was working night shifts on a gas plant just outside the city. After work, I’d sit on the balcony of my apartment with a beer and let the sweat dry off. Tropical air, thick and restless. I’d watch the storms roll in across the bay, lightning crawling across the sky like it was alive. Damien Rice would be playing loud through headphones so as not to wake my sleeping wife in the room next to me, and I’d just sit there, eyes fixed on the horizon, wondering what the hell I was doing.

The sunrises were beautiful. But I felt done.

I loved the travel, the strangeness, the adrenaline. But I was tired of pretending it didn’t matter, the impact we were having. The noise we left behind. The silence we were slowly stealing from the land and my head.

So I left.

Overnight, my wife and I packed. We travelled for a while, still chasing the adventure, and finally found ourselves in regional Victoria, in a town where the streets have the silence I craved most, and people who wave as they drive past. I started working closer to the community, to farmers, artists, and local councils. I got dirt under my nails again, but this time, it felt honest.

These days, I don’t chase so much adventure but still seek out the remote and the real. I do it with a different compass now. The adventure didn’t end, it just changed shape.

And for the first time, it feels like I’m where I’m meant to be.

Early the next morning, I climbed a small rise behind the camp. The sun was just beginning to push through the canopy, casting long rays through the mist. Everything was glowing; gold light on endless green. The jungle felt ancient and alive, breathing around me.

For a moment, it was magic. Still. Sacred, almost.

Once we had taken the short 10 minute ride to the mine, I saw a different reality: the rust-coloured plant scarring this beautiful forest. Like an invading force, we were ready to work. The noise hadn’t started yet, but it was coming.

That contrast hit hard. The beauty, the damage. The quiet, the roar waiting to return.

I couldn’t unsee it.

Our Values

Professional

We’re serious about helping our clients achieve their business goals and providing them with a high-quality product that helps to promote their business, engage with their audience and most importantly tell their story.

Natural

We live amongst the natural environment. It’s one of the reasons we are here. We want to reflect and utilise this in our language and in our approach — to let our clients tell their story in a way that is natural to them.

Real

What good is connection if it’s not real? We’re serious about stories, it’s how we connect and how we relate. We work hard to bring out the real you, and the real side of our clients businesses.